#NewKlout – Klout Now Hits Harder

Want to pack a punch online? The new version of Klout could help…
If you’re in business, chances are, you’ve already heard of Klout. It’s a service that calculates a number, which tells you how influential you are in the online world. It’s gained such authority recently that companies in America have started to use Klout scores to assess interview candidates.
This month, however, the service went through a make-over. #NewKlout not only calculates your influence score, it now provides you with the tools to up your Klout number, through the power of content.
 Now, when you log-in to Klout, you’ll find two shiny new options on your dashboard. In addition to influence measurement, you can now…
Create Content: On this page, you can choose topics that you think your audience might be interested in. Then Klout will do the hard work for you. It will intelligently recommend content that it has harvested from all around the internet, and put it on a plate for you to feed to your audience. The purpose of this is to get them to interact with you.
“Klout pulls content from both social media (e.g. what’s being shared on Twitter and Facebook) as well as a hand-curated list of thousands of RSS feeds from diverse publishers. All content is discovered organically without any paid relationship. If, in the future, Klout were to post content sponsored by a 3rd party, we would mark it accordingly,” said Klout in a recent blog post.
There’s also a button in the top right hand corner of Klout’s new Create page, which lets you write your own unique content for sharing.
Schedule: One of the secrets of online success is time. One of the most successful people in marketing, Guy Kawasaki, tweets 50 times per day on average, and he reschedules each tweet four times, to hook-in more people. On the schedule page, you can time tweets to go out at specific times, even when you are sleeping.
These changes are just the first of many in the Klout pipeline. Over the next several weeks it intends to optimize its mobile presence with new versions of its iOS app that will incorporate most of the desktop features. An android app is in the works, too.