How A Blog Could Benefit Even A Technology Business

Even in the techie world blogging is big business. It could boost both your website traffic and your business revenue.
I know what you’re thinking: the worlds of sci-fi and blogging don’t really sound like they’re on the same page. You could be right in many aspects, but while it takes a certain amount of skill to create a life-sized working model of the Millennium Falcon, it’s also a skill to blog about the process. While your business may not be Star Wars-based (we can only dream), you could still benefit from a business blog in this galaxy, and this is why…

1. Keep the search engine wizards at Google happy. There are many ways to hit the mark with search engine optimisation (SEO), and a blog is a great way to please the internet giants at Google and climb the search results pages. A business blog filled with good quality content which is relevant to your industry will tick all the right boxes at Google; discussing your industry is a great way to pack your site with search engine-pleasing keywords, and you can link to your central website from each blog post, building strong organic links which will also give you an SEO boost.
2. Provide a solid foundation of information for your readership. A good quality blog with relevant information will be of huge help for your customers, especially if your business is technology-based and has aspects which some customers may find confusing (like us!). Your blog is a great platform for providing useful how-to guides and explanatory posts which will help your readership to understand just what it is you do and how your product or service could benefit them. A well-written blog will boost your credibility as a provider and expert.
3. Source likeminded individuals to target with advertising. Specific topics attract specific readers, so blogging about your industry will attract a readership of potential customers, who you can then target with advertising (but be careful not to spam). Blogging doesn’t have to be about beauty products and selfies! There are some brilliant technology blogs out there with vast readerships; your business could tap into that audience.
4. Upsell your products or services. Provide insight for both new and existing customers into why your products or services are useful to your readership; expand upon web pages and link back to them to encourage purchases.
5. Build rapport with readers. Encourage your readership to have confidence in your brand as a voice of factual, helpful information. Again, Google values truthful content, and building trust between your brand and your customers is an invaluable business skill. There’s no better advertisement than word-of-mouth recommendations, so keep your customers happy!
6. Stimulate conversation on your social media channels. A blog that is regularly updated will provide you with ample content to share across your various social media channels. This will boost SEO once more, and reach a new audience, encouraging exchanges with your customer base.
7. Answer any FAQs. A blog is a platform for you to educate your customers as a whole rather than one by one; your abuse team may feel like they’re quizzed about the same issues time and time again, and a short blog post can be a great place to send any customers with similar queries.
8. Show off a bit. A blog creates a platform to brag about your achievements, separate from your formal business website. You can show off your pride in your business endeavours, which will further encourage customer trust in your brand.
9. It’s fun!

 
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